Crafting great press releases that get read AND picked up as a story is no easy task. You can spend hours making sure that every word written is exactly the way you want it and the message conveys exactly what you want. Because there are so many people out there trying to get their news published, this is what you have to do. In this article, we will go over some copywriting steps that will continue to set you apart from the crowd. But first, let’s cover the necessities of press releases:
The Headline and the Lead
These two will need to be fresh and fun, while maintaining their factuality. The headline should be between 60-80 characters and the lead needs to include most of the 5W content (who, what, when, where, and why.)
The 5W Content
What you haven’t included in the lead, put it next in your press release.
Follow the 5W content with a contextual quote that improves the crypto startup story.
Include a brief description of the business, company, or person you are writing about and then include a way for the reporter to contact you with questions. Include your name, title, email, and phone number.
Now that the basics are out of the way, let’s take a look at 5 copywriting tips that can improve your press release:
It’s Not About You
StartUp business owners tend to make the mistake when writing their press release to talk about how great they are or how great their crypto product or service is for their customer. Write a better press release by making it customer-centric. So instead of saying “we”, address the audience. Instead of “We’ve cured cancer,” try “Our cancer cure will save millions of lives.”
Again, avoid confusing phrases. If the majority of the world reads at the 7th grade level on average, you need to keep your press release simple.
Keep Them Reading
This should be obvious, but so many press releases miss the mark. As you are writing, continually ask yourself if what you are writing would hold the reader’s interest. Ask yourself if you would find it boring or confusing.
Conversations are Key
Write your press release conversationally to appeal to your readers. Use words that you would use in everyday conversation and avoid jargon. Nobody wants to read jargon and you will come off boring.
This might seem a little weird, but when you write without stopping for review, you end up writing better copy. It speaks with more emotion to the reader. Finish writing a first draft, then you can go back and edit the rough edges.
Remember that you want to keep the paragraphs short when it comes to writing press releases. Reporters are busy people and don’t have time to read a thesis. Also edit, edit, edit your work. Your press release is your calling card and poor grammar or spelling can say a lot about you.
Hope you enjoyed this post, do you want to know more about press release copywriting or need help with crypto press release services? We’re always on the look out for another exciting crypto based startup to work on. In that case, just click on the link below. We’d love to hear from you.
Reach out to us on the following channels:
- Website: http://www.ncryptbit.online/
- Telegram: https://t.me/ncryptbit
- Twitter: https://twitter.com/ncryptbit
- Facebook: https://www.facebook.com/Ncryptbit-1620122304733149/
- Crypto Explainer Video: http://ncryptbit.online/explainer-video/